![]() Google runs code on approximately 85% of sites on the Web and inside as many as 94% of apps in the Play store. 92% of internet searches go through Google and 73% of American adults use YouTube. Google controls about 62% of mobile browsers, 69% of desktop browsers, and the operating systems on 71% of mobile devices in the world. Google, the adtech oligarch, devourer of data, surveyor of souls, That Which Knows All That Is Known, has decided that it doesn’t sell data. How can a company that monetizes personal data evade these new CCPA duties? One way is to claim they do not “sell” data, as that term is used in CCPA. On its own, the CCPA is not enough to fix the problems with tech’s use of personal data, but it is a good first step down the road to privacy reform. The CCPA gives Californians an affirmative right to control how our personal data is used. One of its biggest effects is to regulate the sale of data: under the law, any exchange of personal information for “valuable consideration” is, with some exceptions, a “sale.” Any company that sells data has to give users the chance to opt out of that sale, and facilitate those opt-outs by placing a “do not sell my data button” on the company’s website. The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. Now California law has given them another reason to deny and deflect. Sound familiar? Although big tech companies like Google keep the lights on by harvesting and monetizing your personal data, they can be quick to mince words and deny the strawman scenario of exchanging hard drives full of your data for a suitcase of money. ![]() "Google will never sell any personal information to third parties and you get to decide how your information is used." - Sundar Pichai
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